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Hilton has long been my favorite hotel brand for breakfast.
That is because it offers a complimentary breakfast to both Hilton Gold and Hilton Diamond members and I have enjoyed many free breakfast meals during my Hilton stays.
Getting the free breakfast is convenient and also it has always been a great way to capture clear (non-subjective) savings while traveling.
But it looks like Hilton is about to switch things up and this could end up being a major negative depending on how it shakes out.
Beginning in July 2021 and through the end of 2021, Hilton is going to provide a daily food and beverage credit for Gold and Diamond members.
These credits will be offered at all luxury, full-service, lifestyle, and Hilton Garden Inn properties in the U.S.
These include brands like: Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, Tapestry Collection by Hilton, DoubleTree by Hilton and Motto by Hilton.
The benefit is that you will be able to utilize these credits at anytime of the day so you are not restricted to only breakfast. That is actually pretty helpful for people who get a really late start or people like me who sometimes venture out before breakfast is even open.
The big question is how much will this credit be?
According to Hilton, the credit will range in value depending on the property you are staying at and the location. That gives me some hope that there will be real value with these credits since the price of breakfast can vary pretty widely.
However, it’s very possible that this credit will not offer the same amount of value that you could receive before with the free breakfast. And if that is the case then Gold and Diamond status will suffer a pretty clear devaluation — at least for US stays.
Once again, we don’t know exactly how this will play out but this is definitely something to watch as the summer comes around. Hopefully things will not be as bad as some are imagining but it’s certainly setting up to be a negative.
5/21 Update: there seems to be a somewhat credible rumor that the breakfast credit will be distributed as follows:
- $25 credit for luxury properties
- $12 credit for full service hotels but $15 in high cost markets
- $12 credit for lifestyle hotels but $15 in high cost markets
- $10 credit for Garden Inn
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Daniel Gillaspia is the Founder of UponArriving.com and creator of the credit card app, WalletFlo. He is a former attorney turned full-time credit card rewards/travel expert and has earned and redeemed millions of miles to travel the globe. Since 2014, his content has been featured in major publications such as National Geographic, Smithsonian Magazine, Forbes, CNBC, US News, and Business Insider. Find his full bio here.