Changes Coming to British Airways Business Class “Club World” Soft Product

Many folks are not fans of British Airways’s current business class product known as “Club World” for a number of reasons but mostly because it’s arranged in an abysmal 2-4-2 layout, the fees on award tickets are horrendous, and the food is sub-par. I’ve got a soft spot in my heart for British Airways Club World because it was my first ever business class experience and is probably the reason I got into this hobby to begin with. But even I will quickly admit that British Airways business class is in need of an upgrade.

New British Airways bedding.

British Airways has already announced that they’re planning to make some big (£400m) changes to their business class, such as overhauling the product, introducing Club Europe to domestic UK flights, better terminal access at LHR and better equipped wifi access. British Airways is planning on rolling out a new hard product for its business class but it won’t be introduced until 2019.

As for now, British Airways is rolling out new bedding and amenity kits furnished by luxury lifestyle brand, The White Company.

The official announcement states:

Later this year, customers travelling in Club World between Heathrow and New York JFK will be given a new elegant day cushion which will double up as a fantastic lumbar support when working or relaxing on board.

Exclusively for British Airways, The White Company have also designed a bespoke, luxuriously soft large pillow and white cotton pillowcase to enhance customers’ comfort and to help them sleep well in the sky.

Customers will also be given a super-soft woven blanket with satin trim and a specially developed luxury duvet to improve their quality of sleep, as well as a padded mattress cover giving an extra layer of comfort. The new bedding from The White Company will then be gradually rolled out across British Airways’ other long-haul routes.

The new Club World amenity kits come in an elegantly designed bag from The White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a super-soft jersey eye-mask, offering a further touch of luxury in the sky.

New British Airways bedding.

Some new dining services will also be introduced. For example, breakfast cards will also be given out so customers can select if they wish to be woken up for breakfast and if so, choose a meal that will be pre-prepared.

Also, in autumn “a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings.”

New cushions, pillows, and blankets, and amenity kits from The White Company and new dining services will be welcomed changes, but I think everyone will be eagerly awaiting until 2019 when British Airways drops its 2-4-2 business class layout. I’ve heard the new business class seats aren’t going to be revolutionary but hopefully they’ll go to a 1-2-1 or some other staggered arrangement with better aisle access just to be on par with the competition at the very least. For now, we’ll just have to settle for the new soft product.